Account Director

Location: Greenville, SC

Experience: 7+ years

We are seeking an Account Director to join our client's team and lead their higher education accounts. As an Account Director, you will play a pivotal role in managing client relationships, driving account growth, and ensuring the successful implementation of marketing strategies for our client's higher education accounts. If you are a client-focused professional passionate about delivering exceptional service, growing accounts and experience in managing account teams, we would love to hear from you.

Key Duties and Responsibilities:

• Client Relationship Management
• Act as the managing point of contact for higher education clients, fostering strong, long-lasting relationships.
• Understand client needs, objectives, and challenges to align our services and offerings effectively.
• Provide exceptional client service, addressing inquiries, concerns, and feedback in a timely manner.
• Lead client meetings, presentations, and workshops, effectively communicating strategies and campaign updates.
• Proactively address client issues, resolve conflicts, and maintain high client satisfaction.
• Serve as a trusted advisor, providing guidance and insights on marketing best practices.
• Campaign Implementation and Oversight
• Ensure enrollment marketing strategies and initiatives for higher education accounts are implemented and successful.
• Collaborate with internal teams, including brand strategy, creative, digital, web, project management, and sales/marketing, to execute engagements effectively.
• Monitor campaign performance, analyze data, and provide recommendations for areas of improvement. 
• Account Growth and Retention
• Identify opportunities to expand existing accounts and drive revenue growth.
• Collaborate with the business development team to develop account expansion strategies and upsell additional services.
• Implement retention strategies to ensure long-term client satisfaction and loyalty.
• Team Lead/Management
• Manage and mentor an account team responsible for executing day-to-day client activities.
• Provide leadership, guidance, and support to the team, ensuring deliverables are met on time and within budget.
• Foster a collaborative and positive work environment, promoting professional growth and development.

Qualifications:

• Bachelor's degree in marketing, business, communications, or a related field. 
• 7-10 years of experience in account management or client services within the marketing or advertising industry, preferably with a focus in higher education.
• Proven track record of successfully managing client relationships and driving account growth.
• Excellent communication and presentation skills, with the ability to build rapport and influence stakeholders.
• Strong leadership abilities, with experience in managing and developing account teams.
• Exceptional organizational skills and attention to detail to manage multiple client accounts and projects simultaneously.
• Results-oriented mindset, with the ability to analyze data and make data-driven decisions.
• Proficiency in utilizing project management tools, and marketing technology platforms.
• Knowledge of enrollment marketing strategies, trends, and best practices in the higher education sector.
  

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